INDIGO WAR
It's Not Just Denim, It's a Movement.
Through this competition, I want to show that everyone's denim journey is unique. The fades are different, the stories behind them are different, and the end results each have their own character.
STEP IN TO BATTLE
Your journey to becoming an Indigo Warrior starts here. Follow these simple steps to join thousands of denim enthusiasts.
Registration is free of charge
Ready for denim battle? Let Indigo tell your story!
Participants must own a brand-new raw denim
Any brand, including custom made or vintage
Register via website
Make sure all data is correct and complete
You're officially an Indigo Warrior
Ready to compete
TOTAL PRIZE
9 MIO
And Beyond...
Featuring Competition & Registration Competition
1 AUGUST 2025 - FREE
WHY JOIN INDIGO WAR?
Amazing Prizes
Compete for millions in cash prizes plus premium denim gear, boots, and exclusive rewards for top performers.
Join The Community
Connect with 1+ denim enthusiasts, share your journey, and learn from fellow warriors.
Create Your Legacy
Document your unique fading journey and create a one-of-a-kind denim masterpiece that tells your story.
BRAND SUPPORTED
The denim brands that have supported us throughout the competition are those that truly believe in the event and also support the denim community.
Aye & Co
Become a Partner
Join our growing community of brands supporting the denim revolution. Partnership opportunities available for brands that share our vision.
LATEST NEWS
Indigo War 2026: The Ultimate Raw Denim Competition is Here!
Get ready for the most exciting raw denim fading competition of the year. Registration opens January 1st with incredible prizes worth over 6 million IDR!
The Art of Raw Denim: A Beginner's Guide to Fading
New to raw denim? Learn everything you need to know about fading, from choosing your first pair to creating stunning fade patterns.
Heritage Craftsmanship Workshop: Learn from the Masters
Join our exclusive 2-day workshop where master craftsmen will teach you traditional denim construction techniques. Limited to 20 participants.
READY TO JOIN THE WAR?
Start your 12-month journey to create unique fades and compete for amazing prizes. It's free, it's open to all, and your story matters.