THE BATTLE BEGINS
12 months. 700+ warriors. One ultimate denim fading competition.
WHAT IS INDIGO WAR?
Indigo War is a year-long raw denim fading competition where participants wear their raw denim daily and document their unique fading journey through monthly photo submissions. The competition celebrates craftsmanship, dedication, and the art of creating one-of-a-kind fades.
TIMELINE
Month 0
Registration & Proof
Register with your raw denim details and submit proof photos
Month 1-12
Monthly War Updates
Submit 4 photos each month showing your denim's fading progress
Final
Winner Selection
Top 3 winners selected based on fading quality and consistency
REQUIREMENTS
Own raw (unwashed) denim between 25-35oz
Commit to wearing your denim daily for 12 months
Submit monthly photo updates on time
Follow competition rules and guidelines
Be active on Instagram (for community engagement)
PHOTO REQUIREMENTS
Registration (3 photos)
- •Flat lay front
- •Flat lay back
- •On-fit photo
Monthly Updates (4 photos)
- •Flat lay front
- •Flat lay back
- •On-fit front
- •On-fit back
Photo Tips
- ✓Use good lighting (natural light preferred)
- ✓Clean background
- ✓Show full garment clearly
- ✓No filters or heavy editing
- ✓Max 5MB per photo (JPG/PNG)
COMPETITION RULES
Must use the same denim throughout the entire competition
Photos must be authentic - no stock photos or fake submissions
Monthly submissions must be on time (within submission window)
Participants can be eliminated for fraud, late submissions, or insufficient wear
Washing/soaking is allowed but must be documented
Admin decisions are final
READY TO START YOUR JOURNEY?
Join hundreds of denim enthusiasts in the ultimate fading competition